PEFA™ · Listing documentRef. ARM.L

The Armory Group

A heritage asset with best-in-class patience metrics.

Ticker: ARM.L · London
Listing price: £151
Valuation: £11.5bn
TokTok reach: 71.4M (71,400,000)
Membership: Permanent founder member
Domicile: London, England
Owner: Armory Group Holdings (Delaware) / The Silent Partner Legacy Trust
Colours: #DA2128 / #C9A227

ARM.L · indicative price

—

Indicative series loads in your browser.

1.History, as approved by the compliance team

Founded in 1886 by workers at a munitions factory, which the modern ownership describes in all filings as "an early defence-sector partnership". The club spent the 2010s and 2020s building a reputation for beautiful football and structural disappointment, a combination the Superior League’s brand team identified as its single most monetizable trait.

Granted a permanent seat in 2035 on the strength of what PEFA called "unmatched supporter tolerance". The trophy cabinet is now a subscription tier. The fanbase has been reclassified as an audience, and the audience has been assured this changes nothing.

2.Designated rivalries

3.Disclosed risk factor

Historic tendency to lead the league until February is not modelled in forward guidance.

Figures are listing figures as filed on admission, stated after the 2036 broadcast settlement. TokTok reach is printed on every asset, as the PEFA™ media kit requires. Past performance is irrelevant.