Royal VARdrid
The most decorated club in football, and the loudest in the boardroom.
- Ticker
- VAR.MC · Madrid
- Listing price
- £378
- Valuation
- £34.7bn
- TokTok reach
- 186.5M (186,500,000)
- Membership
- Permanent founder member
- Domicile
- Madrid, Spain
- Owner
- The members (in a manner of speaking)
- Colours
- #5C3D7E / #D4AF37
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1.History, as approved by the compliance team
Fifteen European titles, a hundred and twenty years of institutional certainty, and the single most persistent lobbying operation in the history of sport. The Superior League was, by the president’s own account, "an idea we had in 2009 and simply waited for the world to catch up with".
The refresh to Royal VARdrid in 2035 followed the club’s successful campaign to have all officiating decisions reviewed by an automated system it had helped specify. PEFA notes in its filings that this was a coincidence, and repeats the word "coincidence" three times.
2.Designated rivalries
More Than A Club™ FC
Almostico de Madrid FC3.Disclosed risk factor
A meaningful share of enterprise value is attributable to a single stadium’s hospitality tiers.
Figures are listing figures as filed on admission, stated after the 2036 broadcast settlement. TokTok reach is printed on every asset, as the PEFA™ media kit requires. Past performance is irrelevant.